Mobile app development process has revolutionized the e-commerce era tremendously. Every year it is growing furiously, leaving behind the traditional trends of retailing. Currently, e-commerce – its competitor, has experienced a slight drop in the popularity due to the emergence of m-commerce market.
Responsive Website Design
Responsive designs have now become impeccable for website owners to retain a commanding position in the market. Responsive websites can adapt the device screen size and set its layout accordingly. To make a web identity more impactful, adaptive website designs is the way to acquire.
Huge online stores are trending now-a-days. Customers can compare the prices and products with the numerous varieties of products under one website. They can avail the benefit of great discounts and deals offered by the online stores. These online stores offer great apps for making their shopping experience more enriching.
A shopper has the liberty to shop from anywhere as he is carrying a store in his pocket. Mobile commerce makes shopping available everywhere. No matter wherever you are, whether in a park or at the gym, you can simply order anything you want with just few clicks. Most importantly, you will get your goods at your doorstep.
Emergence of New Payment Services
Mobile commerce will propel the use of improved payment gateways. Payments solutions like PayPal, Amazon Payments etc. will grow rigorously to meet the requirements like highly flexible and secured payment options. Other payment systems, that include some from mobile service providers, are expected to arrive in near future.
Near Field Communication (NFC)
A feature using which a mobile phone can make payments or communicate with the nearby devices. With this you can wirelessly pay for the items at payment counters by pairing the phone with other devices. Many Android and Windows phones are already equipped with this feature.
Price comparisons have become very simple as there are many apps present that help you to compare the prices of the same product present elsewhere. Such comparison apps offer a feature to create a wishlist or click the product image or its barcode for comparisons.
Centralized Product Reviews
Mobile shoppers tend to check the reviews of any products online before buying. It would help other users to either make or change the buying decision for any product.
Both, ubiquitousness of smart phones and internet connection flexibility have resulted into m-commerce revolution. 2013 was imperative as the online shopping ratio had increased up to 85%, as per a survey. Year 2014 is even bigger; more than 60 % of online buyers use their mobile phones for online shopping. Considering this, m-commerce would surely stimulate the sales ratio and the purchasing power of customers.