Magento, a feature-rich eCommerce platform, being built on open-source technology, offers online merchants excellent flexibility and control over the look, feel and content of the website along with functionality for their e-stores.
SugarCRM empowers enterprises to acquire and retain customers by offering improved proficiency and control over their sales pipeline. Being an open-platform cloud-based Customer Relationship Management solution, it is easily customizable, thus cater to the organization’s dynamic needs. It offers a competitive edge to the enterprises by providing with a 360-degree view of their customers and helping them to streamline their marketing strategies.
Why Should You Integrate SugarCRM with Magento
In today’s e-commerce platform consistent analysis of customer behavior has become imperative for any e-Commerce store to improve buyer experience and turn more browsers into buyers.
Appropriately managed and nurtured customer relationships can allow enterprises to integrate sales, promotional activities and customer service business functions to yield the best value out of each customer interaction and activities. Magento is packed with various features that can help to manage customers, but it is not a fully-fledged Customer Relationship Management system that can manage the CRM wholly. Under these circumstances, integration of Magento with SugarCRM can work in collaboration adding value to the online store functioning.
Magento SugarCRM Integration enables companies to track customer’s behavior by the products purchased and also catapult repeat sales, brand loyalty, conversion rates, and social media involvements in an integrated database.
Advantages this Integration Bring
This integration is very valuable and functions seamlessly. It helps in generating lead by studying customer choice and trend through SugarCRM based on buyer actions on Magento based web-store. With right customization, given the specific business needs, you can realize following benefits from Magento-SugarCRM integration.
- Track buyers and enhance conversions rate
- Promote products on real-time to web-store visitors
- Study consumer behavior by evaluating popular searches, tags & ratings, most viewed pages, most visited products, most selling products and several other consumer insights
- Target prospects through email marketing and promotional campaigns
- Analyze market, forecast buying trends and introduce discounts or help for right products and services
It’s all about customer relationship and organizing it successfully with the integration of these two platforms. It not only aids to the proper functioning of the e-store but it can also help in delineating the right marketing strategies. Several online merchants are integrating this combination to add value to their business.